Balihoo, a service that aims to help manufacturers to market effectively to regional level, has completed a financing round of $ 7 million led by OpenView Venture Partners with existing investors Highway 12 companies and Lacuna capital deficit is also involved . Balihoo The new round brings total funding to over $ 12.5 million since its inception in 2006.
Balihoo is a service that enables manufacturers to automate the efforts of local marketing - campaigns that have been operated by franchisees and affiliates. This installation can lead to a lack of consistency in brand image between different regions and cost overruns for the regional franchises actually have to repeat the same ads.
To help streamline these efforts, Balihoo offers a manufacturer announces that can generate advertising on various media types and tools for carrying out ads and planning, among other things. National brands can manage these efforts, access to its local subsidiaries to keep in the loop. Balihoo said it can help reduce marketing costs and improve overall brand recognition to increase uniformity.
Balihoo is a service that enables manufacturers to automate the efforts of local marketing - campaigns that have been operated by franchisees and affiliates. This installation can lead to a lack of consistency in brand image between different regions and cost overruns for the regional franchises actually have to repeat the same ads.
To help streamline these efforts, Balihoo offers a manufacturer announces that can generate advertising on various media types and tools for carrying out ads and planning, among other things. National brands can manage these efforts, access to its local subsidiaries to keep in the loop. Balihoo said it can help reduce marketing costs and improve overall brand recognition to increase uniformity.
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